Have we arrived?

I’ve been a quiet blogger recently and what is the reason for that? Well, its simple, blogging for me comes from the heart. It needs time and thought and a flow of events that would keep you guys entertained. And even though we had plenty of thoughts in our heads and events taking place, we've just been running short on time to communicate them to you. 

But as God would have it, I’ve been put on bed rest due to a strained knee (nope I'm not 70, only 26, but these things still happen). Thus, this is where I’m finding the time to write my blog. 

Lots has been happening at FLOC these days. And each day seems like a mini achievement because our aim nowadays is to do something we’ve not done before by the end of each day. To innovate, to push ourselves and to go beyond our wildest dreams and achieve those.

At FLOC, we are a team. Mostly well oiled but many a times, in need of an oiling. I’m the impulsive one, willing to believe that anything and everything is possible and plunging head on into it. My sister on the other hand, is the strong one, the one who understands the limits yet pushes beyond them and tries to achieve what I’ve imagined. I have complete faith in the fact that she can do this, even when she doesn’t. There is nothing at FLOC that we say no to (unless there would be a serious possibility of a disaster for the client). We love to change the way people see cake decoration or even cake. We love to create the impossible and what we love more, is when our clients challenge us.  And these days, clients love to challenge us. They throw one challenge after another in, and we love to accept them. After a year, we have many clients who just call us up, tell us who the cake is for and ask us to create something and this is probably what we love the most - THE FAITH.

Yesterday, we were featured in HELLO! magazine. A year and 2 months after starting, we finally got featured in a magazine. It was a mini achievement. No, not because we were featured in a magazine but because Akriti and I both had been very sure of one thing – when the time came, the media would feature us, and we wouldn’t have to pester them to do so. Till date, we have never approached the media (despite various “CONTACTS” telling us to) and even after this we would never do so. Thank You HELLO! magazine for setting a precedent.

You know you’re doing some good work, when you enter a club at night, and hear someone say “ Isn’t that the FLOC chick?" You enter a party and people unknown to you are talking about your business. When your brother sees random peoples’ facebook picture as a cake you did and your mother hears from the world how well her daughters are doing. And you truly know what achievement means, when the father who was least interested in something as mundane as baking, is overheard telling his friends at a party, “ You know today my daughters sold a cake worth Rs ***** “ in a super proud manner."

Thank you guys because everyday I feel so grateful for all the support that we are given, constantly. 

Avani for

For the Love Of Cake

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